Arriving just in time for Canada’s summer barbecue season, Beyond Meat has plant-based burgers and sausages now available at a grocery store near you!
Vegans can join in on the summer fun with Beyond Meat’s selection of burger patties and sausages.
WHAT IS BEYOND MEAT?
Beyond Meat is an American producer of plant-based food products, including burger patties and sausages.
Based in Los Angeles, California, Beyond Meat was founded in 2009 by Ethan Brown.
Beyond Meat first made its products available across the United States in 2013, and was available internationally in 2016.
Beyond Meat entered the Canadian market in 2019, and its product line includes beef, chicken and pork substitutes.
WHERE ARE BEYOND MEAT PRODUCTS AVAILABLE?
Beyond Meat first started selling chicken substitutes in Whole Food in 2013. Today, there are 27,000 distribution points for Beyond Meat products in the United States.
In Canada, you can buy their products at many locations, including the following:
Real Canadian Superstore
Whole Foods Market
HOW IS BEYOND MEAT DIFFERENT?
For one thing, their products aren’t meat products at all, they’re plant-based.
Take the Beyond Burger, for example. It’s look just like a ground beef patty and is actually available right in the meat section. If you didn’t know any better, you’d think it’s just a fancier packaged ground beef patty.
The Beyond Burger is made of pea protein.
ARE THERE RESTAURANTS SERVING BEYOND MEAT PRODUCTS?
Why yes there are! The number of restaurants in Canada serving plant-based products are growing everyday, including A&W, which serves the Beyond Meat breakfast sausage patty.
Tim Hortons is currently testing plant-based protein products to determine demand.
NEW CANADIAN FOOD GUIDE
The new Canadian Food Guide recommends that Canadians eat more plant-based proteins, like those available from Beyond Meat.
Canadians have shown an appetite for plant-based products, with A&W running out of supply shortly after launch.
NOT EVERYONE IS A FAN OF PLANT-BASED PROTEIN
While there are fans and those who are plant-based protein curious, there are also critics of the meat substitutes.
Some have called it overly processed, and saying that its shouldn’t be something you eat every day.
Beef producers in Alberta and Quebec also have beef (get it?) with plant-based protein companies, which argue that they shouldn’t be advertising their products as “plant-based meat”, calling it unfair and misleading.
The Canadian Food Inspection Agency defines meat as the edible part of animal carcass.
The Canadian meat industry isn’t too keen on the arrival of the American company, especially since the new Canadian Food Guide encourages less meat and dairy and more plant-based protein.
Beyond Meat issued a statement saying that it takes regulatory compliance seriously.
Are you guys serving up Beyond Meat burgers and sausages this summer?
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